We get it - lead generation is a tactic within B2B and when done well absolutely accelerates deals.

However when it is delivered without any thought, spray and pray - or not integrated into your overall strategy - you end up with a glorified spreasheet and an angry sales team.

Our goal is to position lead generation within your bigger picture. What does that mean in reality?

- We don't treat MQLs as leads. They are a hand raise and a useful way to build opt in data.

- SQLs can be delivered digitally. However this depends on your definition.

= Multi touch and nurturing is set up perfectly for digital delivery. Our partners AI Agents nicely keep you front of mind.

- With buying units getting bigger and ever more complex we can absolutely use the digital footprint of your ICPs to produce reports of not just who to talk to but HOW to talk to them.

Of course you could use us to deliver MQLs and we'd be happy too.

We are also happy for you to source your own and utilise us for lead scoring and sales support.

Email us at hello@foundationdemand.co.uk or click the button below to request more information.